A box this size has to hold attention.
Forty-eight of anything identical becomes furniture by the second evening. People walk past it. The box goes back to the kitchen half full and that is money on a shelf.
Three fillings in one shell fixes that. Every trip back to the tray is a small decision rather than a repeat, and a decision is what keeps people coming back to it on day four.
Three fillings, one shell. Every trip back is a decision.














